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Genesis Canada Elevates 2024 Presidents Cup partnership

2024.07.17


                          1. • Title Partnership of Genesis Club confirmed
                          2. • Genesis Club will provide elevated guest experience at 2024 tournament in Montreal
                          3. • Official Automobile Sponsorship of Presidents Cup secured until 2026
                          4. • Golf sponsorships include The Presidents Cup, Genesis Invitational and Genesis Scottish Open

                              1. MONTREAL, QC, July 17, 2024 — Genesis Canada announced today that the brand has reached an agreement with the Presidents Cup to elevate its existing partnership for 2024. The Official Automobile Sponsor has been named Title Partner of the Genesis Club, a premium hospitality venue to be featured onsite when the event returns to The Royal Montreal Golf Club from September 24-29, 2024.
                              2. Genesis became the Official Automobile Sponsor of the Presidents Cup, which commenced at the 2022 playing at Quail Hollow Club in Charlotte, North Carolina, followed by Montreal in 2024 , and 2026, at Medinah Country Club in Medinah, Illinois.
                              3. In addition to providing branded tournament vehicles for captains Mike Weir and Jim Furyk and their teams, staff and volunteers, the agreement has been elevated to include the Title Partnership of the Genesis Club. The Genesis Club will offer an upscale, climate-controlled venue with an open-air bar area
                              4. and prominent views of the 15th and 16th holes - two of the most exciting holes in the Presidents Cup’s match play format. Offering guests both local and internationally inspired cuisine and premium beverages, the venue will feature coverage of the broadcast, interactive games, cell phone charging stations and more.
                              5. “From our award-winning products to seamless purchase and effortless ownership experience, the guest is at the centre of everything we do,” said Eric Marshall, director, Genesis Motors Canada. “We look forward to welcoming Presidents Cup attendees to the prestigious Genesis Club, where they can enjoy the same comfort and hospitality that they would experience at all of our Genesis Retail Experience facilities across the country.”
                              6. In addition to engaging activations and premium enhancements inside the lounge areas, guests will experience first-hand the athletic elegance of the Genesis GV80 Coupe through thoughtfully placed vehicle displays around the Genesis Club. The newest addition to the Genesis vehicle lineup, it is also the first vehicle in Canada to offer the landmark Seasonal Care Plan, which provides complimentary winter tires and wheels, including service and storage for five years.
                              7. “We are thrilled to expand our partnership with Genesis for the 2024 Presidents Cup, where the Genesis Club will deliver an exquisite experience for buyers which matches the luxurious brand of our Official Automobile Sponsor,” said Executive Director Ryan Hart. “The Presidents Cup has become synonymous with best-in-class hospitality offerings, and we are eager to host fans looking for an elevated experience as the world’s top players descend on The Royal Montreal Golf Club.”
                              8. Previously hosting The Presidents Cup in 2007, The Royal Montreal Golf Club will become the second international venue to host the event more than once, joining The Royal Melbourne Golf Club in Melbourne, Australia, a three-time host.
                              9. About the Presidents Cup
                              10. The Presidents Cup is a biennial global team competition between the United States and an International team that represents the rest of the world excluding Europe. The competition, which is contested by the PGA TOUR, alternates between venues in the U.S. and overseas. The Presidents Cup will return to The Royal Montreal Golf Club in Montreal, Quebec, Canada, September 24-29, 2024. Since the event’s inception in 1994, more than $56 million has been raised for charity from event proceeds, as well as contributions made on behalf of the Presidents Cup. Citi, Cognizant and Rolex are the exclusive Global Partners of the Presidents Cup. Follow us on Facebook, Twitter and Instagram, or visit PresidentsCup.com for more information.
                              11.  
                              12. Dustin A. Woods
                              13. Manager, Public Relations
                              14. Genesis Motors Canada
                              15. Mobile: 437-286-4407
                              17. Email: dwoods@genesis.ca
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